A Key Element - Listening

Got this from Seth Godin's blog......and he has a GREAT point!

I had published a book about a political issue. An
activist's handbook. I had 20,000 copies in my garage when I found out about a
large march in Washington. I bought an outdoor booth and trucked the books down
to DC. I stood on the Mall in my little booth and watched more than 250,000
people walk by in less than two hours. Every single one an activist. Every
single one a demographically perfect match for my handbook. After 100,000 people
had walked by and we'd sold only one book, I lowered the price from around $10
to $1 just to prove my point--that it wasn't the book and it wasn't the price,
it was the ability of the audience to listen that mattered. This group, in this
moment, was there to march, not to shop.

The misconception we often have is that people don't care or people are rejecting Christ. This may not be the case. It may simple be that we are overlooking
the single most important issue: is the person you're talking to ready to
listen?

That's a huge question. If they're ready to listen, great. If they're not ready, how can we help get them ready? We never change the message, but we must constantly be changing the delivery........if we want them to listen, that is!