What is it?

It's the things that NO ONE sees, that produces the results EVERYONE wants.

It's the Little Things

From Craig Groschel:

I’ve written about four things that people (or companies) did for us on a recent trip to Florida that made a difference to me. Today I’ll write about a small thing ignored that could have made a difference.

For my daughter’s sixteenth birthday, we ate (for the first time) at a certain restaurant chain.

The waiter botched our order (which is an understandable mistake with eight people to serve). The food came out in three shifts over five minutes apart. Three orders were wrong including mine. Instead of a salad, I received a cheeseburger. Since the food took so long to arrive, I ate the burger instead of waiting for a salad.

When the bill arrived, not only did they not remove any charges for the wrong food, but they overcharged us for two things we didn’t order. When I asked the waiter if he’d remove the overcharged portions, he seemed very put out.

I told him not to worry about it and just decided it would be my first AND last visit.

Admittedly, I’m being a little petty. But in a world of great service, bad service stands out like a sore thumb.

It makes me wonder how often guests might not return to our churches because we didn’t welcome them, help them find a seat, or help them feel comfortable dropping their kids off to complete strangers.

Thoughts?

Failure, Success or Neither

From Seth Godin:

The math is magical: you can pile up lots of failures and still keep rolling, but you only need one juicy success to build a career.

The killer is the category called 'neither'. If you spend your days avoiding failure by doing not much worth criticizing, you'll never have a shot at success. Avoiding the thing that's easy to survive keeps you from encountering the very thing you're after.

And yet we market and work and connect and create as if just one failure might be the end of us.

So Close.........

Most of life’s failures are people who did not realize how close they were to success when they gave up.

~Thomas Edison

Lessons from the Biggest Launch Ever

From Seth Godin:

Apple reports that on the first day they sold more than $150,000,000 worth of iPads. I can't think of a product or movie or any other launch that has ever come close to generating that much direct revenue.

Are their tactics reserved for giant consumer fads? I don't think so. In fact, they work even better for smaller gigs and more focused markets.

1. Earn a permission asset. Over 25 years, Apple has earned the privilege of delivering anticipated, personal and relevant messages to their tribe. They can get the word out about a new product without a lot of money because one by one, they've signed people up. They didn't sell 300,000 iPads in one day, they sold them over a few decades.
2. Don't try to please everyone. There are countless people who don't want one, haven't heard of one or actively hate it. So what? (Please don't gloss over this one just because it's short. In fact, it's the biggest challenge on this list).
3. Make a product worth talking about. Sounds obvious. If it's so obvious, then why don't the other big companies ship stuff like this? Most of them are paralyzed going to meetings where they sand off the rough edges.
4. Make it easy for people to talk about you. Steve doesn't have a blog. He doesn't tweet and you can't friend him on Facebook. That's okay. The tribe loves to talk, and the iPad gave them something to talk about.
5. Build a platform for others to play in. Not just your users, but for people who want to reach your users.
6. Create a culture of wonder. Microsoft certainly has the engineers, the developers and the money to launch this. So why did they do the Zune instead? Because they never did the hard cultural work of creating the internal expectation that shipping products like this is possible and important.
7. Be willing to fail. Bold bets succeed--and sometimes they don't. Is that okay with you? Launching the iPad had to be even more frightening than launching a book...
8. Give the tribe a badge. The cool thing about marketing the iPad is that it's a visible symbol, a uniform. If you have one in the office on Monday, you were announcing your membership. And if it says, "sent from my iPad" on the bottom of your emails...
9. Don't give up so easy. Apple clearly a faced a technical dip in creating this product... they worked on it for more than a dozen years. Most people would have given up long ago.
10. Don't worry so much about conventional wisdom. The iPad is a closed system (not like the web) because so many Apple users like closed systems.

And the one thing I'd caution you about:

1. Don't worry so much about having a big launch day. It looks good in the newspaper, but almost every successful brand or product (Nike, JetBlue, Starbucks, IBM...) didn't start that way.

A few things that will make it work even better going forward:

1. Create a product that works better when your friends have one too. Some things (like a Costco membership or even email) fit into that category, because if more people join, the prices will go down or access will go up. Others (like the unlisted number to a great hot restaurant) don't.
2. Make it cheap enough or powerful enough that organizations buy a lot at a time. To give away. To use as a tool.
3. Change the home screen so I can see more than twenty apps at a time (sorry, that was just me.)

As promised, the folks at Vook made their deadline and were ready on launch day. It's early days, but it's pretty clear to me that the way authors with ideas will share them is going to change pretty radically, just as the iPad demonstrates that the way people interact with the web is going to keep changing as well.

Now......how can we apply these principles to the church???????

Is There Room In Our Church?

From Tony Morgan:

People with spiritual gifts like mine aren’t welcomed in your church.

My spiritual gifts include leadership and administration and discernment. That’s how God has wired me. As a result of that mix of gifts, I think in terms of systems and strategies. I have the ability to walk into a chaotic situation and offer clarity and encourage simplicity. I can’t explain it, but God allows me to see the future in some situations and develop plans and next steps that help bring a vision to fruition.

Here’s the rub, though. Since my spiritual gifts don’t include teaching or prayer or shepherding, I don’t look or smell like the typical “Spirit-filled” pastor. When I start talking strategy and planning, people automatically assume that my counsel is being driven by my own strength and not God’s power.

I admit there are days when, like every Christ-follower, I try to take control of my life rather than embracing God’s control. I’m far from perfect. But I also know that the strengths that make me unique are God’s design for my life. I assume God wants me to use those gifts in the church. You’d be amazed, though, at how much my gifts are disdained within “Spirit-filled” churches.

Engaging the counsel of others won’t limit the Holy Spirit. Planning for the future shouldn’t constrict the power of the Holy Spirit. Learning from the experiences of other leaders and ministries doesn’t constrain the Holy Spirit. Bringing order and systems and strategic approaches certainly don’t stop the Holy Spirit. The Holy Spirit empowers people like me to do all those things.

It’s crazy. In the business world, people like me are rewarded handsomely for helping to expand the business. When people use those same gifts to help expand the impact of the church, though, they’re doing something wrong.

Are people who have these gifts supposed to get jobs in the marketplace where their strengths are welcomed? Is there room for them in your church?